What part does your website play in your business?
Why do I need a website in my business and what is its purpose?
Basically, a website is an information medium, which at the same time makes the first impression of a company.
So we can say that your website is the face of your company on the Internet.
Website as an information medium
Next, we need to ask ourselves what our business actually does. A small clothing boutique, for example, could go the way of building an online store to be able to accept orders around the clock. In this case, the website would take care of the whole payment process and presenting the goods 24h a day. This can support the business and at the same time relieve it.
Real estate agents operate in an extremely complex field, which includes many technical terms that confuse and unsettle customers. In such a case, one could publish some explanations of terms via the website, which have local reference and answer all basic questions for the (potential) customers. Again, repetitive questions can be explained in a neatly created article or in a video, which in turn relieves the brokers and reassures the customer.
You see, websites could cover many different needs. Think about what yours are. What would lighten your load or give you an advantage while providing a better shopping experience for your customers?
Seo & Workflow focused WordPress Admin alternative Orbitype
The WordPress admin area is great for creating a website. Many plugins are installed to the creation are unavoidable. This becomes a problem as soon as the creation of the website is finished. Too many plugins have pop-ups and makes the whole user interface (WP-ADMIN) very confusing for everyday adjustments. Orbitype provides a pleasant working…
Read More
Online marketing not without a professional website
We already touched on content marketing in the last post. For this reason, we dedicate this post to the following…
Read More
Define target audience – Who is your target audience?
Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are
Read More
Wp Headless with decoupled admin panel
It is possible to combine a WP-Headless installation with an external admin panel. For more complex website constructs, this can be very helpful as you can have the advantage of a modern frontend as well as a modern admin panel without having to build your WordPress website from scratch. Step-by-step renewal of a WordPress website…
Read More
Basic rules for SEO
SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we…
Read More
Search engine advertising and paid social media marketing
Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!