Skip to content

Define target audience – Who is your target audience?

who is your target audience.jpg

Why do I need to know my target audience?

In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product.

Because the less accurate you are, the more expensive your Facebook ads will be, for example.

Likewise, the potential customers who are actually interested in your business will be less convinced because your offer is not specific enough to them.

If your company has been around for a while and you now want to take the step into the digital world, you have the best prerequisites because you already know your customers. Here you should now find your new customers in the digital world.

If you want to start your business directly online, you have to help yourself in another way. The easiest thing to do is to think about who you want to address. Once you have a rough answer, it is advisable to prepare a small interview with these people. This interview should help you to identify the problems and needs of your target group. It is important that you let the people speak and not just rattle off questions. Listen to their stories and draw conclusions about the problems they face. Communicate your conclusion and ask your interviewees for confirmation if they are correct. 

Once you’ve conducted a few interviews, you’ll know roughly what your target audience’s needs are, and you’ll be ready to run your first ad. Facebook is a suitable advertising platform for almost all target groups. With your new knowledge you can create an ad that appeals to your target group. Do not expect sales after the first ad. This is just to do more market research. Direct the ad to a blog post on your website and then analyze all the data from the Facebook ad and your website (Google Analytics). You’ll be amazed at how much you can see in the numbers. Do you want help with Facebook Ads? I will be happy to advise you.

In general, a well-defined target audience will help you to create relevant content, be it for your social media platforms or for your blog.

Try to generate added value by solving or addressing the problems typical for your target group. Ideally, you’ll manage to motivate or help your readers in such a way that they feel a small sense of achievement, or feel like they know something more and are one step ahead after consuming your content.

These days, there’s so much competition online, as well as in the real world. It makes sense to take some time and think about how you can add value to your visitors. Satisfied visitors will come back and share your content. 

Always remember: the target audience knows the target audience.

People like to meet people who have the same interests.

Leave a Comment





wordpress setup.jpg

WordPress Setup and Wp-Admin Alternatives

The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…

Read More
15 reasons for orbitype.png

15 reasons for Orbitype the WordPress SEO tool

1. Google SEO easy to understand The Google data is visualised in an easy-to-understand way. You will find all your necessary Google SEO data linked in statistics and representations. 2. It directly helps you to improve your SEO Orbitype gives you an overview of your website. It shows you directly what you can work on…

Read More
social media.jpg

Search engine advertising and paid social media marketing

Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …

Read More
orbitype as an entrepreneur.png

Orbitype is a huge help to me in my everyday life as an entrepreneur

An entrepreneur is an all-rounder As an entrepreneur, you have many tasks every day. You have to be an all-rounder who is always able and willing to make decisions in all areas. As an all-rounder, you usually have your stronger and weaker areas. I…

Read More
exact to content marketing and content upgrades.jpg

Content marketing and content upgrades in detail

Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …

Read More
Darkmode

Seo & Workflow focused WordPress Admin alternative Orbitype

The WordPress admin area is great for creating a website. Many plugins are installed to the creation are unavoidable. This becomes a problem as soon as the creation of the website is finished. Too many plugins have pop-ups and makes the whole user interface (WP-ADMIN) very confusing for everyday adjustments. Orbitype provides a pleasant working…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free