What part does your website play in your business?
Why do I need a website in my business and what is its purpose?
Basically, a website is an information medium, which at the same time makes the first impression of a company.
So we can say that your website is the face of your company on the Internet.
Website as an information medium
Next, we need to ask ourselves what our business actually does. A small clothing boutique, for example, could go the way of building an online store to be able to accept orders around the clock. In this case, the website would take care of the whole payment process and presenting the goods 24h a day. This can support the business and at the same time relieve it.
Real estate agents operate in an extremely complex field, which includes many technical terms that confuse and unsettle customers. In such a case, one could publish some explanations of terms via the website, which have local reference and answer all basic questions for the (potential) customers. Again, repetitive questions can be explained in a neatly created article or in a video, which in turn relieves the brokers and reassures the customer.
You see, websites could cover many different needs. Think about what yours are. What would lighten your load or give you an advantage while providing a better shopping experience for your customers?
WordPress in the long run
WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.
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Measuring the success of my website
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Content marketing and content upgrades in detail
Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …
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Content marketing in various forms
Content marketing is the art of using content to generate reach on Google, Facebook and all other social media platforms.…
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Email marketing & Co. – communication channels but which ones?
If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?
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Organic reach (social media/search engines)
Organic reach on the Internet can be achieved in two different ways. On the one hand via social media postings,…
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