Skip to content

Basic rules for SEO

what are basic rules for seo.jpg

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we can cover here, however, is a small subset of the whole topic. In this blog post, we will cover the topic of on-site SEO optimization.

This covers the way we should create texts in blog posts and static pages. Other topics, such as technical SEO and off-site SEO would go beyond the scope here.

Search Engine Optimization

In order to appear as high as possible on Google with one’s content pages and posts, there are about 200 different factors, which are constantly adapting and are only really known to Google itself. One must always keep in mind that all texts on the website have to be read and understood by an algorithm.

Since no one knows the exact functioning of the algorithm of Google and this is and will remain the trade secret of Google, we have to be satisfied with empirical values.

The empirical values, which we could collect with our customers, show us that the following things are important and must be considered.

On-Site-SEO – Optimize texts for Google

Basically, you should have enough text on your pages. This includes content pages and blog posts. Google once gave a rule of thumb of at least 300 words per post, which we can confirm. 

Furthermore, it is of great advantage to create a table of contents to make longer posts easier and more readable.

Optimize SEO – Create clear texts

As in a Word document, you should divide your text into meaningful topics and insert them with the respective titles in the appropriate HTML tags. 

(<h1></h1>, <h2></h2> to <h6> </h6>)

For ease of mobile use, it is important that your paragraphs are not all that long. A paragraph of 10 lines on a computer is a veritable wasteland of lead on a smartphone. You should avoid this if you have a lot of mobile users on your website, which is the case with almost all websites today (70% of all internet traffic comes from smartphones).

Leave a Comment





what are basic rules for seo.jpg

Basic rules for SEO

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we…

Read More
active monetization part 2 2.jpg

Active Monetisation Part 2/2

Passive and active monetization (that’s what we call it at Webentertaier) differs in whether the website visitor effectively has to…

Read More
what are content management systems.jpg

Content management systems simply explained

Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…

Read More
which media channels are suitable for seo.jpg

Which media/channels are suitable for SEO?

As already described in the last post, there are also different media for content marketing. The big three media are…

Read More
which communication channels do you want to use.jpg

E-Mail Module for SEO outreach and WooCommerce workflows

What problems does the WordPress module solve? Simpler, reduced, unified backend UX for new and existing website which generates a…

Read More
active monetization part 1 2.jpg

Active Monetisation Part 1/2

By “active monetization” of a website, we at Webentertainer understand that the website visitor must clearly decide to buy a…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free