Basic rules for SEO

SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we can cover here, however, is a small subset of the whole topic. In this blog post, we will cover the topic of on-site SEO optimization.
This covers the way we should create texts in blog posts and static pages. Other topics, such as technical SEO and off-site SEO would go beyond the scope here.
Search Engine Optimization
In order to appear as high as possible on Google with one’s content pages and posts, there are about 200 different factors, which are constantly adapting and are only really known to Google itself. One must always keep in mind that all texts on the website have to be read and understood by an algorithm.
Since no one knows the exact functioning of the algorithm of Google and this is and will remain the trade secret of Google, we have to be satisfied with empirical values.
The empirical values, which we could collect with our customers, show us that the following things are important and must be considered.
On-Site-SEO – Optimize texts for Google
Basically, you should have enough text on your pages. This includes content pages and blog posts. Google once gave a rule of thumb of at least 300 words per post, which we can confirm.
Furthermore, it is of great advantage to create a table of contents to make longer posts easier and more readable.
Optimize SEO – Create clear texts
As in a Word document, you should divide your text into meaningful topics and insert them with the respective titles in the appropriate HTML tags.
(<h1></h1>, <h2></h2> to <h6> </h6>)
For ease of mobile use, it is important that your paragraphs are not all that long. A paragraph of 10 lines on a computer is a veritable wasteland of lead on a smartphone. You should avoid this if you have a lot of mobile users on your website, which is the case with almost all websites today (70% of all internet traffic comes from smartphones).
Orbitype is a huge help to me in my everyday life as an entrepreneur
An entrepreneur is an all-rounder As an entrepreneur, you have many tasks every day. You have to be an all-rounder who is always able and willing to make decisions in all areas. As an all-rounder, you usually have your stronger and weaker areas. I…
Read MoreEmail marketing & Co. – communication channels but which ones?
If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?
Read MoreWhich media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are…
Read MoreBasic rules for SEO
SEO (search engine optimization) is a huge subject area that cannot be covered in one blog post alone. What we…
Read MoreUser journey of your potential customers
What is a user experience? User experience starts well before the first visit to your website. The user experience is…
Read MoreActive Monetisation Part 2/2
Passive and active monetization (that’s what we call it at Webentertaier) differs in whether the website visitor effectively has to…
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!