What part does your website play in your business?
Why do I need a website in my business and what is its purpose?
Basically, a website is an information medium, which at the same time makes the first impression of a company.
So we can say that your website is the face of your company on the Internet.
Website as an information medium
Next, we need to ask ourselves what our business actually does. A small clothing boutique, for example, could go the way of building an online store to be able to accept orders around the clock. In this case, the website would take care of the whole payment process and presenting the goods 24h a day. This can support the business and at the same time relieve it.
Real estate agents operate in an extremely complex field, which includes many technical terms that confuse and unsettle customers. In such a case, one could publish some explanations of terms via the website, which have local reference and answer all basic questions for the (potential) customers. Again, repetitive questions can be explained in a neatly created article or in a video, which in turn relieves the brokers and reassures the customer.
You see, websites could cover many different needs. Think about what yours are. What would lighten your load or give you an advantage while providing a better shopping experience for your customers?
Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are…
Read More
Content management systems simply explained
Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…
Read More
WordPress SEO workflow process
Reproducible SEO workflows We recommend implementing a reproducible SEO workflow so you can eliminate the guesswork from Google organic traffic. At Orbitype, we have gained experience in many projects we have implemented with our web agency and wondered how we can enable our clients to provide all relevant tools in one dashboard SEO without ….
Read More
Optimise website content
Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images. Here, too, there are several aspects that need to be taken into account. Improve findability on Google by optimizing keywords and loading time On the one hand…
Read More
Professional website – When is it worth it?
Choosing a professional website is worthwhile if you plan to build reach on the Internet. Another point is the greater…
Read More
What to automate & what not to automate?
Small businesses in particular should urgently automate parts of their day-to-day operations in order to have more capacity to serve…
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!