Email marketing & Co. – communication channels but which ones?
If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way.
Communication channels
Especially when you ask yourself the question: How do I communicate with my customers? There are many options: Email, Facebook Messenger, LinkedIn messages, Instagram messages, WhatsApp and x others.
Keep in mind that with each additional channel you offer, you have to check one more channel for new messages. If you are looking for a solution that is widely used and very established, you will end up with emails. Many voices say that emails are old and email marketing doesn’t work anymore. However, emails have some big advantages over all these messengers.
Advantages of emails:
Emails don’t force the other person to respond immediately.
Collected email addresses are yours. (FB Messenger contacts are owned by Facebook and can be put at risk by changes in their policies).
Email is the most used communication medium in the world and will remain so for many years to come.
Once an email address is collected, further communication is free.
All age groups are familiar with email.
As you can see, email marketing is far from dead and is still one of the most effective and easiest online marketing tools available.
What problems does the email module solve?
Just by having an email client in Orbitype, various common workflows in the areas of customer acquisition support as well as administration and organization in connection with the company website will be drastically simplified. Continue to use and improve email as an established communication medium so that it can be used with the same convenience…
Read More
Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are…
Read More
Pagebuilder – Effects on SEO and Extensibility?
Page builder websites are also called website building kits (Jimdo and co.). You can register on their website and directly…
Read More
Active Monetisation Part 1/2
By “active monetization” of a website, we at Webentertainer understand that the website visitor must clearly decide to buy a…
Read More
Online marketing not without a professional website
We already touched on content marketing in the last post. For this reason, we dedicate this post to the following…
Read More
User Experience (UX) on your website
In the last post, I pointed out the many ways people can visit your website. User Experience for Marketing Websites…
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!