Optimise website content
Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images.
Here, too, there are several aspects that need to be taken into account.
Improve findability on Google by optimizing keywords and loading time
On the one hand you have to know how to optimize texts linguistically and structurally for Google. On the other hand, you need to know how to prepare images so that they do not affect the loading time of your website (which is a huge factor for your findability on Google). Here the following topics are to be considered: File format, resolution, the size of the image and also where which image will be displayed when (PC/Smartphone).
Make sure you have at least 300 words per page, otherwise the Google algorithm will not be able to understand your text properly.
Optimize for Google and use keywords on your website
Next, you should (before you start typing) think about which keywords you want to optimize your text for. These keywords help Google to understand for which topics your text should be relevant. A big misconception is that keywords have a direct influence on Google’s ranking. It is rather the case that keywords help the Google algorithm to understand the context of your text.
Optimize images SEO
Your images should also be optimized accordingly and all should be labeled with “alt” texts, descriptions and properly labeled file names.
Optimization should be done holistically, as customization alone will do very little.
Content marketing and content upgrades in detail
Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …
Read More
Content marketing in various forms
Content marketing is the art of using content to generate reach on Google, Facebook and all other social media platforms.…
Read More
Wp Headless with decoupled admin panel
It is possible to combine a WP-Headless installation with an external admin panel. For more complex website constructs, this can be very helpful as you can have the advantage of a modern frontend as well as a modern admin panel without having to build your WordPress website from scratch. Step-by-step renewal of a WordPress website…
Read More
Search engine advertising and paid social media marketing
Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …
Read More
Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are…
Read More
Passive Monetisation Part 1/2
To passively monetize your website, there are also options, but not as many as active monetization. Internet advertising (Google AdSense)…
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!