Skip to content

Content marketing in various forms

what is content marketing and what forms can it take.jpg

Content marketing is the art of using content to generate reach on Google, Facebook and all other social media platforms. There are many different forms of content marketing.  These differ on the one hand by the medium of the content e.g. video, audio podcast or text (more on this in the next blog post), on the other hand they differ in content form. Here we distinguish between current articles and evergreen content.

Evergreen content for the increase of organic reach

To explain the whole thing a bit more, let’s add a small example.

A typical example for evergreen content is e.g. a blog for cooking recipes.

Cooking recipes are and will always be the same for the next few years. This means that this content is still relevant years later.

This is also reflected in the constant increase in organic reach on Google (provided you have optimized the texts accordingly).

The second example, which fits the other variant of content marketing, is a newspaper or a blog about current topics. With current topics, there is a certain problem especially with the ranking on Google, because yesterday’s news is already old and irrelevant today.

Reach on Google through relevant blog posts

Since Google only wants to display relevant content for its users, it is understandable that these posts are not well positioned for very long. This means that new blog posts have to be written continuously, while the blog for the recipes keeps growing and gaining more reach even without new content.

So you should think carefully about which formats you use for your content. For example, a collection of tutorials on the website is also conceivable, so that customers can educate themselves and build trust in you and your business. Many components of consulting business can be automated in this way, so that consulting is limited exclusively to complex and specific topics.

Leave a Comment





passive monetization part 1 2.jpg

Passive Monetisation Part 1/2

To passively monetize your website, there are also options, but not as many as active monetization. Internet advertising (Google AdSense)…

Read More
wordpress in the long run.png

WordPress in the long run

WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.

Read More
how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
which part plays your website in your business.jpg

What part does your website play in your business?

Why do I need a website in my business and what is its purpose? Basically, a website is an information medium, which at the same time makes the first impression of a company. So we can say that your website is the face of your company on the Internet. Website as an information medium Next

Read More
what should be automated and what shouldn't be.jpg

What to automate & what not to automate?

Small businesses in particular should urgently automate parts of their day-to-day operations in order to have more capacity to serve…

Read More
what are basic rules for seo.jpg

WordPress SEO workflow process

Reproducible SEO workflows We recommend implementing a reproducible SEO workflow so you can eliminate the guesswork from Google organic traffic. At Orbitype, we have gained experience in many projects we have implemented with our web agency and wondered how we can enable our clients to provide all relevant tools in one dashboard SEO without ….

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free