Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are certainly text, audio and video.
Each of these media have their own advantages and disadvantages (on the various platforms on the Internet) of which one should be aware.
Search Engine Optimization for Videos and Audio Podcast
Videos, for example, are extremely well suited for social media platforms, as Facebook, for example, rewards videos with additional reach. For Google, however, videos are not readable. Of course, you can help a bit with schema data, but a video is and remains no text. Google ranks posts of any kind based on their textual content. That means you have to transcribe every video.
This is also true for audio podcast. Even though these are recorded very quickly, in order to build long-term reach through Google, they too need to be transcribed in the form of blog posts.
SEO with a blog
In this regard, it seems much easier to have a regular blog about a topic that is always relevant.
It all depends on what your other marketing strategy is. If you want to be on social media, then videos can open up a whole new set of doors for you.
It’s best to work out a workflow in which, for example, one person records the video, another person extracts the audio track from it, and a third person transcribes the whole thing. Now you have all three formats, which you can now combine with each other to achieve the greatest possible reach on the respective platforms.
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