Skip to content

User Experience (UX) on your website

user experience on your website.jpg

In the last post, I pointed out the many ways people can visit your website. 

User Experience for Marketing Websites

Finding out the user’s intent falls under the User Journey topic. The concrete implementation of these findings is called User Experience.

To give a small example again, let’s imagine we have a towing company and we want customers to contact us through our website.

There are a lot of important issues around towing a car. Who pays for damages that happen during the undertaking? What is the company philosophy and who do you trust with your cherished car? These are all things that belong on a blog, but are relatively irrelevant to the customer standing on the side of a highway with a flat tire.

He wants to come to the website and find a button where he can call and get immediate help. It’s important to recognize and respond to the needs in different situations. You have an average of 3 seconds to convince your visitors. Otherwise they will look for an alternative.

You see, it all depends on the little things. Websites are more complex than you can see at first sight. A good user experience can bring you many new customers, while a bad user experience can kill your business.

User experience is just as important online as it is in the real world. You could compare it to service in a restaurant or at the front desk of a hotel. 

If you are treated well and your problems are solved in a straightforward way, you will be happy to come back and become a loyal customer.

User experience and user journey of a website

The user experience continues after the purchase. As a company, you can create a knowledge base about your products or services that adds value to existing customers, keeps them informed, and continues to support them even after the purchase. At Webentertainer, we think this is a super way to save our customers time and money.

Leave a Comment





who is your target audience.jpg

Define target audience – Who is your target audience?

Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are

Read More
how do i measure success of my website.jpg

Measuring the success of my website

Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.

Read More
the contents of your website must be optimized.jpg

Optimise website content

Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images.  Here, too, there are several aspects that need to be taken into account.  Improve findability on Google by optimizing keywords and loading time On the one hand…

Read More
organic reach social media search engines.jpg

Organic reach (social media/search engines)

Organic reach on the Internet can be achieved in two different ways. On the one hand via social media postings,…

Read More
wordpress setup.jpg

WordPress Setup and Wp-Admin Alternatives

The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…

Read More
what should be automated and what shouldn't be.jpg

What to automate & what not to automate?

Small businesses in particular should urgently automate parts of their day-to-day operations in order to have more capacity to serve…

Read More

Plans & pricing

Stay cool, we have a 48-hour money back guarantee!

Pro is including all from Free