Active Monetisation Part 1/2
By “active monetization” of a website, we at Webentertainer understand that the website visitor must clearly decide to buy a product or service. These are online stores, paid downloads or donation appeals, where the customer has to use his credit card or another payment method.
Options for active monetization
There are various ways to actively monetize a website. For example, you can add an online store to the existing website. In this shop you can advertise and sell your products online 24 hours a day, which you normally sell only in the store.
Sell services and digital products in your online store or website
If you have a product or service that needs a lot of explanation, you can also offer an e-book or other download that the website visitor can download for a corresponding payment.
Collect donations through your website
If you are an association and you are looking for money for a social project, you can also collect donations through your website. This can be done with a variable price field, in which the website visitor can enter or select the amount he wants to donate.
The way you stage active monetization can vary. However, we at Webentertainer recommend creating so-called landing pages for individual products that you want to sell. In a normal online store there is a relatively established process:
Visible page => Product single page => Shopping cart => Data entry => Payment option.
Landing page
As you can see, this is a relatively long path. You should use this only if you have an online store with many products and it is possible that a user wants to buy multiple products. However, if you only have a single product (whether physical or digital) that you promote on your website, then so-called landing pages are suitable for promoting such a product. The main feature of landing pages is that they do not have a website navigation and actually only have information about the product. Further, it is characteristic that (in order to buy the product) one is not redirected, but directly below the information there is a field for credit card information. Such pages are very often used in connection with paid advertising, such as Facebook or Google advertising. This is the beginning of a small online marketing funnel.
Orbitype is a huge help to me in my everyday life as an entrepreneur
An entrepreneur is an all-rounder As an entrepreneur, you have many tasks every day. You have to be an all-rounder who is always able and willing to make decisions in all areas. As an all-rounder, you usually have your stronger and weaker areas. I…
Read More
Search engine advertising and paid social media marketing
Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …
Read More
Pagebuilder – Effects on SEO and Extensibility?
Page builder websites are also called website building kits (Jimdo and co.). You can register on their website and directly…
Read More
Content management systems simply explained
Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…
Read More
WordPress Setup and Wp-Admin Alternatives
The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…
Read More
More about the Facebook Funnel
Facebook Funnels are an interesting topic. It involves or touches many topics. For a functioning Facebook Funnel, in most cases…
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!