Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are certainly text, audio and video.
Each of these media have their own advantages and disadvantages (on the various platforms on the Internet) of which one should be aware.
Search Engine Optimization for Videos and Audio Podcast
Videos, for example, are extremely well suited for social media platforms, as Facebook, for example, rewards videos with additional reach. For Google, however, videos are not readable. Of course, you can help a bit with schema data, but a video is and remains no text. Google ranks posts of any kind based on their textual content. That means you have to transcribe every video.
This is also true for audio podcast. Even though these are recorded very quickly, in order to build long-term reach through Google, they too need to be transcribed in the form of blog posts.
SEO with a blog
In this regard, it seems much easier to have a regular blog about a topic that is always relevant.
It all depends on what your other marketing strategy is. If you want to be on social media, then videos can open up a whole new set of doors for you.
It’s best to work out a workflow in which, for example, one person records the video, another person extracts the audio track from it, and a third person transcribes the whole thing. Now you have all three formats, which you can now combine with each other to achieve the greatest possible reach on the respective platforms.
Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are…
Read More
Passive Monetisation Part 2/2
Product recommendation Another way to monetize your website is to recommend products. The process is roughly as follows: First, your…
Read More
WordPress Setup and Wp-Admin Alternatives
The private end user benefits from an external admin panel, as complexity is taken out of recurring workflows, thus causing fewer errors. The faster and easier editing, as well as the combination of useful third-party tools in the admin panel, allow for a more efficient management of the website. Due to the fact that third-party…
Read More
Content marketing and content upgrades in detail
Content upgrades – active monetisationA widespread type of active monetisation is to provide so-called content upgrades for blog posts. These are usually in the form of audio books or videos on a certain topic. Monetisation with content upgradesBy the way, this works the same way in reverse. If you provide a podcast or video series …
Read More
More about the Facebook Funnel
Facebook Funnels are an interesting topic. It involves or touches many topics. For a functioning Facebook Funnel, in most cases…
Read More
Measuring the success of my website
Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!