Content management systems simply explained
Content management systems like WordPress, Typo3 and Drupal
CMS (Content Management Systems) behave differently than page builders. A CMS is hosted on its own server, which already leads to some difficulties for most people. Questions arise like:
- Which provider should I use?
- What technical specifications do I need?
- How much memory does a website need?
- Does my hoster support GZIP compression or not?
…
There are hundreds of questions to ask here alone. Of course, as a layman you can’t know what you actually need. So you usually just take the cheapest one.
With websites, everything catches up with you at some point.
If you have chosen one of the CMS available on the market and managed to install it yourself on the server, you have created the foundation and the actual construction of the website can begin.
Since you have done everything yourself, you are still responsible for everything. You have to know how to make backups and where to store them. Furthermore, you should ask yourself how to protect yourself against hacker attacks, which are mostly fully automated and come from all over the world. We will be happy to do all the work for you, please take a look here.
Optimise website content
Once the design is ready, and you have considered and implemented the user journey and the user experience, you should urgently take care of your texts and images. Here, too, there are several aspects that need to be taken into account. Improve findability on Google by optimizing keywords and loading time On the one hand…
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Paid advertising (social media/search engines)
Paid online advertising – pull advertising and push advertising Billboard advertising, as it has existed for ages, would be called…
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Search engine advertising and paid social media marketing
Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …
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Measuring the success of my website
Measuring the success of my website How do you measure the success of your own website? There are many different metrics that you should consider. You can focus on clicks and visitors to the website. However, what ultimately says more are the effective purchases or contact inquiries that are generated via the website.
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Professional website – When is it worth it?
Choosing a professional website is worthwhile if you plan to build reach on the Internet. Another point is the greater…
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E-Mail Module for SEO outreach and WooCommerce workflows
What problems does the WordPress module solve? Simpler, reduced, unified backend UX for new and existing website which generates a…
Read MorePlans & pricing
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