Which media/channels are suitable for SEO?
As already described in the last post, there are also different media for content marketing. The big three media are certainly text, audio and video.
Each of these media have their own advantages and disadvantages (on the various platforms on the Internet) of which one should be aware.
Search Engine Optimization for Videos and Audio Podcast
Videos, for example, are extremely well suited for social media platforms, as Facebook, for example, rewards videos with additional reach. For Google, however, videos are not readable. Of course, you can help a bit with schema data, but a video is and remains no text. Google ranks posts of any kind based on their textual content. That means you have to transcribe every video.
This is also true for audio podcast. Even though these are recorded very quickly, in order to build long-term reach through Google, they too need to be transcribed in the form of blog posts.
SEO with a blog
In this regard, it seems much easier to have a regular blog about a topic that is always relevant.
It all depends on what your other marketing strategy is. If you want to be on social media, then videos can open up a whole new set of doors for you.
It’s best to work out a workflow in which, for example, one person records the video, another person extracts the audio track from it, and a third person transcribes the whole thing. Now you have all three formats, which you can now combine with each other to achieve the greatest possible reach on the respective platforms.
Email marketing & Co. – communication channels but which ones?
If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?
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Responsive design to protect against mobile-first conversion
Mobile-First Index from Google In September 2020, the switch to Google’s Mobile-First Index took place. This means that websites will…
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Define target audience – Who is your target audience?
Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are
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What part does your website play in your business?
Why do I need a website in my business and what is its purpose? Basically, a website is an information medium, which at the same time makes the first impression of a company. So we can say that your website is the face of your company on the Internet. Website as an information medium Next
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Passive Monetisation Part 1/2
To passively monetize your website, there are also options, but not as many as active monetization. Internet advertising (Google AdSense)…
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WordPress in the long run
WordPress offers a wide range of third party plugins to help you build your website. They help you to implement the design and to place your newsletter forms in the right place. Few extensions focus on the long-term maintenance of a WordPress website. We at Orbitype have made it our mission to make life easier for you, the website owner, so you can do the same for your customers.
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