User journey of your potential customers
What is a user experience?
User experience starts well before the first visit to your website. The user experience is closely linked to the user journey.
User Journey describes the path from the first moment a potential prospect comes into contact with your company in any form. This encounter can be digital or in the real world, it doesn’t matter here.
An example of user experience and the user journey:
You see a nice car on the street. This car has a logo and you ask a friend about the brand name. Before you buy this car directly, you will want to find out. Nowadays, that means googling the brand. You’ll find a blog post which takes a closer look at this specific car and illustrates its benefits. (Ideally, it’s the car company’s own blog. If not, that’s no big deal either.) After that, you’ll search many more times for reviews and pictures of the car, with many touch points with different blog posts. This takes place mostly on your smartphone, but also on your computer/laptop. At some point, you decide to test drive the car. You Google the brand again and look for the relevant offer on their site. Ideally, you’ll find a test drive request form. You fill it out and receive a shipping confirmation and wait for the car dealer to call you back. He already knows all the important details and can therefore advise you very competently and make an appointment for a test drive. After the test drive you are excited and want to get more information about the specifications of the car. You go to the dealer’s site and read through the descriptions and technical data of the car. After saving up for a while, you can afford the car and don’t have to just look at it on YouTube or the website. Again, you search the website for the offer and fill out a form. You will be called back and an appointment will be made. The salesperson already knows exactly what type of car you have in mind and therefore doesn’t have to waste time on the basic issues, but can go straight to the interior.
The User Journey and its different forms
Of course, there are countless different processes leading up to the final purchase, but some occur more often than others. It’s a matter of isolating these and optimizing your website for them.
You have to be aware of this in order to provide all visitors with the most pleasant and memorable stay on your website.
Content management systems simply explained
Content management systems like WordPress, Typo3 and Drupal CMS (Content Management Systems) behave differently than page builders. A CMS is…
Read More
Email marketing & Co. – communication channels but which ones?
If you believe all these Internet gurus, you quickly realize that many are just chasing the latest trend, but often forget that end users and website users like to find their way and then keep it that way. Communication channels Especially when you ask yourself the question: How do I communicate with my customers?
Read More
Responsive design to protect against mobile-first conversion
Mobile-First Index from Google In September 2020, the switch to Google’s Mobile-First Index took place. This means that websites will…
Read More
Define target audience – Who is your target audience?
Why do I need to know my target audience? In order not to waste the energy you put into your marketing, you should know as precisely as possible which people consume/use your product. Because the less accurate you are, the more expensive your Facebook ads will be, for example. Likewise, the potential customers who are
Read More
Organic reach (social media/search engines)
Organic reach on the Internet can be achieved in two different ways. On the one hand via social media postings,…
Read More
Search engine advertising and paid social media marketing
Content Search engines organic Search engines paid Pull marketing Push Marketing Social media advertising organic Social media advertising paid Target group Funnel Minimum advertising budget General indications for organic reach General paid reach cues Organic search engines Search engines like Google and co.: These are responsible for the long-term success of a website and should …
Read MorePlans & pricing
Stay cool, we have a 48-hour money back guarantee!